Known as the Epiphany, "Dia de los Reyes" is meant to honor the three wise men, or three kings, who visited the baby Jesus and brought him gifts.

In the Rio Grande Valley, the occasion is marked by heavenly aromas and the baby Jesus, as well as a sense of celebration that begins at Christmas time and continues after New Year's

Roskas are traditional oval cakes topped with membrillo. They also hide a baby Jesus somewhere in which, if discovered, the finder must make tamales for others to eat from Roska, at least according to tradition.